This program is designed to utilize male calves aged 18 months from local cattle owners, fattening them over a six-month period until they reach 24 months of age. This process will take place in a specialized facility within the conservancy, ensuring optimal growth conditions. The goal is to produce premium-quality beef that can be sold to high-end outlets, with the profits distributed among the cattle owners and the broader community.

This program is rooted in the belief that by working together, we can create a self-sustaining economic model that benefits not just individual cattle owners, but the entire Ewuaso-Suswa community. We aim to ensure that this model is inclusive, with a strong focus on involving women, youth, and marginalized groups to promote equitable distribution of benefits and opportunities.